Nature, to me, is what keeps things balanced. It was rejuvenating and heart-warming, and the smell of nature in the air gave us all an extra touch of inspiration. Amidst ancient trees, mountains and streams, we got to reunite and work together in the most serene environment. Zhou Dongyu, Burberry brand ambassador shared this statement: “Working on this Burberry campaign was truly remarkable – we got to shoot in probably one of the most beautiful places I have ever been. The capsule collection is available to purchase in mainland China, Australia, Hong Kong, Macau, Malaysia, Singapore, Taiwan and Thailand. For the new year, I think we all want to find love, balance, strength and hope – this is the real beauty in life,” Riccardo Tisci, Burberry Chief Creative Officer shared.īurberry has also launched a Chinese New Year 2021 capsule collection, featuring a refreshed Thomas Burberry Monogram motif celebrating the Year of the Ox – a Chinese zodiac sign associated with the earth, power and calm. I truly believe in renaissance: rebirth and new beginnings. This film really represents our connection as humans to the outside world and the journeys we take in life, always discovering new things in both our environment and also in ourselves. “I have always found inspiration in nature and its energy.
The film captures the spirit of Chinese New Year and celebrates the arrival of spring – inspiring optimism, a sense of new beginnings and a yearning to explore the unknown.
The film aims to celebrate the luxury fashion house’s heritage of exploration and the outdoors.ĭirected by Derek Tsang, ‘A New Awakening’ follows the characters on a journey of discovery and renewal, framed by the five senses. Burberry launches a film dedicated to the Chinese New Year starring Burberry ambassadors Zhou Dongyu and Song Weilong.
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